Consciousness and sustainability in the development of modern brands remain the main trends that have reigned in the fashion industry for several years. As people become more aware of the ways the fashion industry negatively impacts the planet, brands are looking for new and effective ways to protect the environment.
We bring you 4 of the most visible eco-proactive, ethical and sustainable names in the fashion world today.
The founder of this unique brand, Sonia Lotz, tries to combine street and haute cuture so that the buyer does not need to turn to fast fashion, and also makes sure that each brand presented in her concept store is sustainable.
For example, the collection includes windbreakers covered with beeswax, T-shirts made from organic cotton, and dresses created in a waste-free production.
"We do not allow overproduction: we do not have a warehouse, and we conduct analytics and create the exact amount of popular models required by the market every week", — explains Nelly, the creator of the Russian micro-brand.
In addition to reducing production, the brand's clothing uses high-quality natural fabrics or artificial materials made from recycled plastics.
Once upon a time, Kate, the founder of the brand, dreamed of turning the fashion world inside_out. The name “Shio” is the central four letters of the word “Fashion”. So she tried to emphasize that she wants to be a part of the fashion world, but does not seek to become a part of the fashion industry.
50% of the materials used are altered finds from second-hand stores, the remaining 50% are the brand’s own line of street fashion, which the designer creates right behind the counter of her concept store.
Kate’s favorite materials are organic and recycled cotton and linen: its fibers can survive in very poor soil, so cultivating them requires a minimum amount of water and fertilizer. Kate buys cotton from Turkey and linen from Italy from a certified fabric store that strictly verifies compliance with the ethics and sustainability standards.
The designer also uses second-hand cotton bedding and uses it to sew crop tops, T-shirts and dresses!
Responsible production and sustainability are two important areas of Nanushka that a whole team of specialists is working on. For example, 85% of products are manufactured in Hungary, which can significantly reduce the carbon footprint and build a transparent supply chain. Hungarian artisans are actively involved in the creation of Nanushka collections.
The use of eco-leather is another distinctive benefit of the brand, whose founder is an ardent opponent of abuse of aminals. For example, one of Nanushka's bestsellers is a down jacket made from eco-leather. It passes from one season to another, the creators just add new color options.